26 October 2025

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Patter finds beauty and pleasure in the everyday - for a life less cluttered and more thoughtful.

Patter StudioStudio
1 / 9
COS
TONE OF VOICE STRATEGY CONTENT STRATEGY CONTENT DEVELOPMENT ACTING GLOBAL HEAD OF CONTENT
2 / 9
MUJI
TONE OF VOICE STRATEGY CONTENT DEVELOPMENT
3 / 9
MARGARET HOWELL
CONTENT DEVELOPMENT COPYWRITING
4 / 9
AIMÉ
CONTENT STRATEGY TONE OF VOICE ART DIRECTION
5 / 9
CHANEL BEAUTY
CONTENT DEVELOPMENT CHANEL BEAUTY × PATTER
6 / 9
THE CLOVE CLUB
TONE OF VOICE STRATEGY CONTENT STRATEGY
7 / 9
A.P.C.
CONTENT DEVELOPMENT A.P.C. × PATTER
8 / 9
&DAUGHTER
CONTENT STRATEGY ART DIRECTION
9 / 9
AUTUMN SONATA
ART DIRECTION CONTENT STRATEGY TONE OF VOICE

We are an independent studio dedicated to content, tone of voice, and art direction since 2017.

What we do

We craft conversations, copy, and imagery that elevates brand perception and performance.

Our approach delivers toolkits that guide content across all brand channels.

We are motivated by new ideas that authentically reflect the core values of a brand and support meaningful growth.

SELECTED CLIENTS

Cos
Muji
Glossier
Margaret Howell
A.P.C.
Aimé
Chanel Beauty
The Clove Club
The Design Museum
Ferian
Le Kilt
ThereBeside
Sunspel

We believe a sensitive use of the digital space can inform more thoughtful purchasing decisions.

OUR SERVICES

— Content strategy
— Tone-of-voice
— Content development
— Art direction

About

Founded by Ellie Hay in 2017, our approach is informed by a background in editorial, strategic brand content, and trend forecasting. Patter Studio is thoughtfully sized, with an extended team of notable industry experts.

SAY HELLO

Patter Studio is based in London — we’d be excited to hear from you.

ellie@patterlondon.com
studio@patterlondon.com