17 March 2025

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Patter finds beauty and pleasure in the everyday - for a life less cluttered and more thoughtful.

Patter StudioStudio
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MARGARET HOWELL
CONTENT DEVELOPMENT COPYWRITING
2 / 9
COS
TONE OF VOICE STRATEGY CONTENT STRATEGY CONTENT DEVELOPMENT ACTING GLOBAL HEAD OF CONTENT
3 / 9
MUJI
TONE OF VOICE STRATEGY CONTENT DEVELOPMENT
4 / 9
AIMÉ
CONTENT STRATEGY TONE OF VOICE ART DIRECTION
5 / 9
CHANEL BEAUTY
CONTENT DEVELOPMENT CHANEL BEAUTY × PATTER
6 / 9
THE CLOVE CLUB
TONE OF VOICE STRATEGY CONTENT STRATEGY
7 / 9
A.P.C.
CONTENT DEVELOPMENT A.P.C. × PATTER
8 / 9
&DAUGHTER
CONTENT STRATEGY ART DIRECTION
9 / 9
AUTUMN SONATA
ART DIRECTION CONTENT STRATEGY TONE OF VOICE

Patter Studio sharpens brands’ abilities to articulate, converse, and engage.

What we do

We develop meaningful content and tone-of-voice strategies that deepen the connection between brands and their audiences.

We are skilled in generating conversations and content behaviours that bring a brand’s purpose to life and elevate the customer experience.

OUR SERVICES

— Content Strategy
— Tone-of-Voice Strategy
— Content Development
— Art Direction

SELECTED CLIENTS

A.P.C.
Aimé
Chanel Beauty
COS
The Clove Club
The Design Museum
Ferian
Glossier
Hato Studio
Kitri
Le Kilt
Margaret Howell
Muji
ThereBeside
Sunspel
&Daughter

We are interested in how a sensitive use of the digital space can inform more thoughtful purchasing decisions.

Who we are

Ellie Hay is a content strategist and editor specialised in the intersection of editorial thinking and ecommerce. Her creative concepts are underpinned by over 15 years of expertise in strategic digital and commercial thinking.

Her writing on fashion and design has been published in AnOther, Dazed Digital, and The New York Times T Magazine among others, and she has lectured at UAL. She was previously a trends editor at WGSN and also held roles as head of content at Whistles and COS. Based in London, UK, Ellie works under her practice, Patter Studio, and is the founder of lifestyle platform Patter.

Contact us

Patter Studio is based in London. To discuss a potential project, email ellie@patterlondon.com.