Patter Studio is an independent editorial and creative consultancy working across fashion, design and culture.
What we do
We identify and articulate what is distinctive about a brand, translating its ideas and point of view into meaningful language, content and creative direction.
We apply editorial sensitivity alongside strategic and commercial thinking to elevate and expand a brand’s expression. Our approach refines the customer experience, deepens engagement, and builds emotional connection.
Our work encompasses tone of voice, content strategy, editorial concepts, copy, and art direction. We ensure our deliverables are implemented seamlessly, bringing new ideas to life, and driving measurable growth.
Services
— Content strategy
— Tone of voice
— Brand messaging
— Copywriting
— Editorial concepts and formats
— Content development
— Creative and art direction
— Ongoing editorial consultancy
We believe a sensitive use of the digital space can inform more thoughtful purchasing decisions.
SELECTED CLIENTS
Martino Gamper
MUJI
COS
Autumn Sonata
Margaret Howell
Aimé
Glossier
A.P.C.
Chanel Beauty
The Clove Club
The Design Museum
Le Kilt
& Daughter
About
Patter Studio was founded by editorial and creative consultant Ellie Hay in 2017.
With over 20 years of experience across fashion, design and luxury, Ellie brings together editorial instinct with strategic and commercial thinking. Previously Trends Editor at WGSN, she went on to lead content at Whistles and COS.
Her writing has appeared in AnOther, Dazed Digital and The New York Times T Magazine, among others, and she has lectured at UAL. Alongside the Studio, Ellie is founder and editor of independent style and culture platform Patter, collaborating with brands on thoughtful editorial partnerships.
Patter Studio is based in London and works with clients internationally.
Press
The New York Times T Magazine
In Notting Hill, Fashionable Sisters Host a Cambodian Feast
June 2026
The Times
The new hygge? It’s aramahoshi
June, 2023